Influence maximization (IM), as an essential problem in social network analysis, can identify a minimum group of the influential nodes to maximize the spread of information on the network. The majority of IM studies focus on homogeneous networks, whereas in real world, heterogeneous networks are ubiquitous. The existing IM methods based on homogeneous networks do not consider a variety of complex heterogeneous relationships and the attribute of different types of nodes, which don’t accommodate most real scenario. It is of great significance to study IM methods based on heterogeneous networks, where efficient integrating complex multiple semantic relationships and structures embedded in the heterogeneous network is the key breakthrough point.
In this paper, a novel deep learning algorithm for influence maximization on heterogeneous networks based on a multiple aggregation of heterogeneous relation embedding named MAHE-IM is proposed, which can capture the heterogeneous high-order structure and semantic features of heterogeneous information networks. For more comprehensive and systematical evaluation of MAHE-IM, we further extend fourteen state-of-the-art homogeneous and heterogeneous network embedding and graph neural network methods for IM problem and propose fourteen extented IM algorithms. Four popular IM algorithms and our extended fourteen IM algorithms are taken as eighteen baseline algorithms, which can be categorized three types: greedy-based, network embedding-based and GNN-based IM algorithms. Compared with eighteen baseline algorithms, the experimental results illustrate that MAHE-IM is significantly efficient and effective. MAHE-IM is more practical on heterogeneous networks. In addition, in order to maximize the convenience for users, a webserver (https://mahe-im.com/) is developed. The users can obtain the IM results by submitting their heterogeneous networks to the webserver. The corresponding source code and used data in this paper can also be available at https://mahe-im.com/ and https://codeocean.com/capsule/4091031/tree/v1.